As Executive Vice President, Chief Marketing and DTC Officer since 2022, Ms. Bartscherer leads our marketing and DTC teams and focuses her efforts on team and portfolio development, consumer marketing, trade marketing and guest experiences. She brings more than two decades of luxury wine industry experience to The Duckhorn Portfolio, having previously held key leadership positions in business development, winery operations, brand management, marketing, and international marketing and sales at such companies as Jackson Family Wines, Blue Lifestyle, where she worked alongside James Beard Award-winning author Anthony Dias Blue, Bon Appetit Magazine, and Beckmen Vineyards. Ms. Bartscherer holds a Bachelor of Arts in French and Italian from the University of London.