Gayle Bartscherer has served as our Executive Vice President, Chief Marketing and DTC Officer since 2022. From 2016 until March 2022, Ms. Bartscherer served as SVP International Sales, Marketing and Business Development at Jackson Family Wines (JFW), a multinational wine company. During her 14 years with JFW, Ms. Bartscherer held several key positions, including Brand Manager, Director of Marketing, and Vice President of International Marketing and Business Development. After starting in the accounting industry, Ms. Bartscherer began her career in wine at Blue Lifestyle. Ms. Bartscherer also worked at Bon Appetit Magazine and Santa Barbara-based Beckmen Vineyards in marketing and operations. Ms. Bartscherer holds a BA in French and Italian from the University College London.